Lovech is a city in north-central Bulgaria. It is the administrative centre of the Lovech Province and of the subordinate Lovech Municipality.

The city is located about 150 kilometres (93 miles) northeast from the capital city of Sofia. Near Lovech are the towns of Pleven, Troyan and Teteven.

Lovech Municipallity offers a total of 5 industrial plots: 54 753 m² total area.